Design is more than making something look pretty. In order to make a real impact on the people you're designing for, you need to truly understand them. Especially when building something interactive, it's important to involve them every step of the way. By researching who your users are, what they need, and how you can help them, you can ensure that you're designing in the right direction.
During my UX Design bachelor in The Hague, I learnt to apply UX theories, principles and methods to my designs, and have worked as a UX designer on several projects.