Finding out what defines your company
To give your business a fitting appearance, it is important to get to know the brand well. By asking the right questions in a branding session, discover what distinguishes your company from the competition. Some example questions:
> What does your business do that the competition doesn't?
> How does your company add value to lives?
> What traits would your company have if it was a person?
> What is your business working towards?
Exploring the outdoors with your pet: Mister Mill
Mister Mill sells products like grooming tools and toys for pets. They offer great quality and durability for a decent price, along with far-going customer service. Their products are mainly aimed towards those who like to explore the outdoors with their pets, and want to be all set and prepared when doing so. Mister Mill serves their customers with a friendly smile and a confident demeanour, befitting of their sturdy products. Eventually, they hope to fully provide people with everything they need to go on an adventure with their pets.
What does your brand look like?
With the established brand identity in mind, you can start exploring the look and feel of your brand. By researching what other companies with a similar identity are doing, and applying theories of colors and shapes, design a brand style that expresses the personality of your brand.
Delft Cymatics
Delft Cymatics is active in the offshore industry, advising large companies. The dark blue color creates a feeling of authority and trust, with the sharp, shapely edges giving off a scientific feel.
Baboe
Baboe is a brand creating baby-related products. I designed the logo and brand style to feature round shapes and skintone colours, reflecting the soft and intimate vibe of the product category.
Dustify
Dustify sells robotic cleaning devices. The purple and blue evoke technological savvy and cleanness respectively. The inward folding D evokes a forward motion, and the dot at the end balances it all out.
A logo: the cornerstone of your brand style
Designing a logo involves more than just setting the tone. A good logo is recognisable and/or legible in different sizes and contexts, from a large banner outdoors to an icon on a phone screen. Moreover, most strong logos have an element that serves as a recognisable icon, like Nike's 'swoosh' or the McDonald's M. Ideally, you should try to keep your logo concise: too many elements can make a logo look cluttered and more difficult to recognise.
